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C.H. 8 - Segmenting and Targeting Markets

C.H. 16

C.H. 10 - Product Concepts

C.H. 18 - Personal Selling and Sales Management

C.H. 17 - Advertising and Public Relations

C.H. 14 - Retailing

C.H. 6 - Consumer Decision Making

C.H. 5 - Developing Global Vision

C.H. 4 - The Marketing Environment

C.H. 11 - Developing and Managing Products