C.H. 2 - Strategic Planning for Competitive Advantage

 Jansport Backpacks Strengths are quality, comfort, and long lasting.

Jansport Backpacks Weakness will be how sometimes the straps will often break. 

Opportunities that Jansport give, are student/teacher discounts and often donate backpacks to those in need. This is very important to society regarding those in very much need.

Jansport is owned by VF Company, which sometimes they have low sales and this is a big Threat for the brand because it can lead to being bankrupt.